Privacy Policy  Privacy Statement

At, we are committed to giving you great products and quality service.  We know that your privacy is important to you.  As part of our commitment to give you great service, we gather information about our customers, about users of our websites, and other services and about our visitors.   Whether you buy through our catalog, our website or other services such as mobile and smart phone apps, you can be assured that we respect the confidentiality of personal information that identifies you and treat that information responsibly. 

This Privacy Statement tells you what kinds of information we collect about our customers, users and visitors, how we use that information and with whom we may share it.  By using an service, you accept the policies and practices that we have described in this Privacy Statement.  Your use of one of our services after changes to this Privacy Statement have been posted constitutes your knowledge and acceptance of those changes.

What Does This Privacy Statement Apply To?

This Privacy Statement applies to the website located at (the "Website"), our mobile websites, our smartphone applications, social media sites, and from postings and email and telephone communications you may have with us.  This Privacy Statement does not apply to information collected by our affiliated companies, such as Cree, Inc., through its websites or otherwise. This Privacy Statement also does not apply to any website(s) owned and operated by third party suppliers, manufacturers, distributors, advertisers or other third parties. This Website contains links to other sites that are not owned, maintained, operated or endorsed by or for and may not be subject to the same privacy practices or security protocols.  You should read the other site’s privacy policies to understand how your personal information is collected, used and protected.

Third-Party Services

The Website may offer features and services that are administered or provided by third parties hired by  To receive these services, you may be required to provide these third parties with personal information.  All such services are subject to separate terms and conditions established by our third-party providers, including separate privacy policies, which may be different than this Privacy Statement.

What Information do we collect?

We collect personal information about our customers and visitors so that we can provide better service. Our information collection includes information through our Website, from our mobile websites, our smart phone applications, and social forums, including social media, email postings and offline. collects information about you in three different ways.  The first is when you voluntarily provide information to us.  The second is through automatic collection of traffic and other information about visitors to our Website.  The third is through acquisition of information from third parties that collect and provide information to businesses such as to help us provide better products and services to our customers.

Information that you voluntarily provide to us

You can read about the company and products that are available on the Website without revealing any personal information. may ask you for personal information when you sign up to use a Website feature.  

In certain places on this Website, you may be asked to provide your name and/or email address in order to communicate with us. Opening an account may require information such as your name, company, email address, telephone number, mailing address, and credit card numbers. It is your option to provide the information requested.   To place an order, we may ask you for financial information such as a credit card number, billing and shipping addresses. 

In addition, will retain records of any messages that you may send to us through this Website or other websites owned by, by email, by communication with through social media sites, or by posting (if that feature is provided on any websites).

We may collect information when you provide product reviews or post online questions through a tool like “Ask and Answer.”  We may choose to share your comments through our marketing campaigns and communications.

Information collected automatically

When you visit our Website, our information technology systems automatically collect information about the equipment you are using and about your use of our Website and services.  Examples of the information we collect and analyze include the Internet Protocol (IP) address used to connect your computer to the Internet; the login name and password for the Website; the e-mail address that you use to communicate with us; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; and records of your purchases with us.  We sometimes aggregate information like this from multiple customers to create features like “Top Sellers”.  We also may collect and analyze URL click stream information to, through, and from our websites, which shows your website navigation history.  This information may include the date and time of your visit; cookie number, if any; and products you viewed or searched for.  We also keep a record of the phone number you used to call our 888 number.  We may also use browser data such as cookies on certain parts of our Website for fraud prevention and other purposes. We may use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and for dealing with diagnostic purposes relating to our Website.

Other customer information we might collect

We may also obtain personal information about you such as contact information, updated address and shipping information and credit information from agents, consultants, contractors and other third parties.  We may also collect contact and user information about prospective customers.

How we use the information we collect does not disclose personally identifiable information collected from you during visits to this Website except as provided in this Privacy Statement.  Information may be shared among, its parent company (Cree, Inc.), and’s agents and distributors for purposes of providing products or services. 

We may use your personal information to improve our service to you, to customize the content you see, and for research, marketing and other business purposes.  We may also contact you from time to time to inform you of the products and services that we offer and to ask about how we can improve them to meet your business needs.  We may work with online advertising companies to provide you with advertising that is tailored to your interests.  These ads may be seen on our Website, other BUYSLG websites or on other third party sites that you visit.  These ads may be based on information gathered as you browsed our Website or based on your transactions with us. may share your information with third party service providers for processing payments made by credit or debit card in connection with fulfilling and delivering ordered products or other material. also may disclose your information if has a good faith belief that such disclosure is required by law, is required in order to enforce the Terms of Use for this Website or other BUYSLG websites, or is necessary to detect, prevent or address fraud or security issues or to prevent harm to or others. 

How we use cookies

Depending upon the settings of your browser, may also make use of “cookies” or other technology to store information about you and your visits to this Website on your equipment so that’s systems can recognize you and provide services more efficiently to you the next time you visit our Website. 

Cookies enhance our ability to provide you with great service.  Cookies are pieces of text that a website stores on your computer.  This cookie can be accessed by the website when you return to the site.  Cookies help us improve your experience since they recall your use of the Internet and our services, your shopping preferences, and your login and password to our Website.

We are aware that not everyone wants to permit the use of cookies.  If you do not want to enable cookies and need assistance with changing your browser settings, please reference cookie.

How do we protect our customers information?

Our site uses industry- standard encryption technology to provide for the security of your credit card numbers, security codes and expiration dates.  We have also put in place reasonable procedural and technical standards to protect the security of our site and the information we maintain.  We cannot guarantee, however, that any electronic commerce is totally secure.

What if you don’t want to give us personal information?

Personal information is required for you to purchase online, request information, or take advantage of certain services and features that we might offer.

Removing or Updating Personal Information

If you believe your personal information is not accurate, or if you would like us to delete personal information collected by, please contact us at


Recipients of our e-mail marketing messages can unsubscribe from receiving promotional e-mail by using the unsubscribe instructions located in the bottom of the message or by sending a request with “unsubscribe” in the subject line to

Childrens Information does not seek information from persons less than 13 years of age, and no information should be submitted to this Website by visitors less than 13 years of age without the consent of their parent or guardian.

Non-United States Users

The Website is operated in the United States,Canada .  If you are located outside of the United States and Canada , please be aware that any information you provide to us will be transferred to the United States and Canada , and by using the Website/providing your information, you consent to such transfer, and understand that the United States may not provide the same level of protection as the laws of your country.

Governing Law and Jurisdiction

This Privacy Statement, and's collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin.  Any disputes arising out of this Privacy Statement shall be adjudicated in a court of competent jurisdiction in the Eastern District of the State of Wisconsin.